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To do this, add images and videos that will complement your content and highlight your products while helping your leads in their purchasing journey. Make sure your site's loading time is fast: studies show that more than half of Internet users leave a BtoB site if it takes more than seconds to load. This is a criterion that will have consequences on your ranking in search results and your conversion capacity. Caterpillar and DOW are among the industrial giants that have successfully developed websites that reflect their professionalism and product quality.
The Caterpillar site, for example, can serve as a case study to show how and why a high-quality image wedding photo editing service helps make their site one of the best industrial websites. As you look through the product lines, you will notice that the images are surrounded by a large amount of white space. This allows users to focus on the products themselves, rather than being distracted by the quality of the images or elements around it. As for the DOW site, it offers easy navigation despite the wide range of products. This is possible thanks to a clear definition of the target markets and the solutions corresponding to each in its main navigation.

There are case studies in each category to make the information more accessible and clearly explain the use of products which are sometimes complicated to understand. Work on your SEO for more visibility Here are techniques that our SEO experts recommend to improve the natural referencing of your website: Optimize your photos and ALT tags Using photos that highlight your products and your achievements is a real asset for SEO if they are used correctly. Make sure your photos are: Explicit and of very good quality. Reduced and compressed before being integrated so as not to slow down loading time.
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