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Content and offers Content is the backbone of the inbound methodology. The way people shop has changed since Google they now start with a search to find answers about the service or product they are interested in. Content has those answers. Blog posts, ebooks, infographics, slideshows, videos, and podcasts, to name a few, are different ways to answer your visitors' questions. The greatest resource you will need is your own time and dedication. Designing marketing content takes time, so outsourcing it can be a great idea to get it going. . Calls to action The content brought visitors to your website, but now you have to convert them into leads. The easiest way to do this is with what we inbound marketers call Calls to Action, or CTAs. CTAs are clickable buttons that help guide the visitor through your website and through the sales funnel.

One of our favorite tips at Smartbound is to have CTAs on every page that allow photo retouching visitors to stay at the same stage of the buyer's journey or take the next step in the funnel. This way, if your content has piqued their curiosity, the next steps are right in front of them. And the best of all is that you are guiding them on their path. More advanced software, like HubSpot, allows you to not only make these CTAs but also categorize them and track your metrics, so you can monitor their performance and adjust them. banner-pains-hubspot-smartbound- - x -Sep AM . Landing pages Some CTAs will help guide visitors to your website, but the most powerful ones will take them to landing pages.



Landing pages are the gateway to your best content. You've probably seen one before they have a short introduction that states the benefit of your content, and they ask your visitor for some information. As a general rule, your landing pages should be a selling point for your content. If the visitor is not convinced by the content of your landing page, they will not fill out the form. Landing pages should be linked to your CTA with very similar language to make the offer easy to understand. They should be visual but easy to scan, so don't use too many images.